About Trendara

Trendara is a digital agency and marketing automation systems integrator.

Incorporated in 2004, Trendara LLC helps companies increase revenue by improving sales and marketing processes and tactics. Our service offering is twofold:

  1. We provide marketing SaaS systems integration and configuration to help our clients improve and manage their sales and marketing processes.
  2. We create and administer online marketing and advertising campaigns — including on-page conversion optimization — to help our clients generate a higher volume of qualified leads and close more sales.

Trendara also customizes and administers client Web Analytics, CRM, and Salesforce Automation systems to allow executives maximum clarity and visibility into Marketing ROI and an accurate sales pipeline.


Rowe Morehouse
Rowe Morehouse, Executive Director
Rowe is Principal Consultant and Executive Director of Trendara LLC. In this role he is responsible for understanding client business objectives, developing strategy, defining projects, setting metrics of success, and ensuring quality and on-time delivery of all work products. Mr. Morehouse also administers the LLC, and provides vision, leadership, and direction for the company.

A skilled technologist, writer, sales executive, and creative entrepreneur, Rowe has 20 years experience managing web development teams, SMB consulting at the C-level, and leading client-services engagements ranging from small business to Global 2000 companies in enterprise software, financial services, entertainment, and consumer products industries.

Mr. Morehouse holds a Master's degree in Integrated Marketing Communications from the University of Colorado, and a BA graduating with honors from UC Santa Cruz with studies in Social Psychology and Computer Science.


Mathew Elder
Matthew Elder, VP Engineering
Matthew Elder is fluent in over 20 programming languages. What makes Matt unique as a full-stack developer is his revenue-minded focus on the business value of the features he designs and builds. An expert at creative SaaS & API integrations, Matt's specialties include Software Project Planning, Iterative Software Development, Systems Analysis, Linux, High Availability, Databases, and HTML5.

Mr. Elder studied Computer Science at Cal State Bakersfield and has over 10 years progressive software development experience.


Trendara LLC
3435 Ocean Park Blvd. Suite 107
Santa Monica CA 90405
+1 (323) 843-9918